TikTok is introducing a new feature that permits them to lessen the volume of AI-created videos appearing in their timelines. This initiative comes as the service revealed that it currently hosts over 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale release. This advancement aligns with a increase in AI content, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A large amount of this material is classified as “AI slop”, a term for inferior, bulk-generated content that is often absurd or bizarre.
“We know from our community that numerous viewers enjoy content created using AI tools, including AI artwork to science explainers, and we aim to give people the power to increase or decrease of that, according to their own choices,” commented a company executive.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its service tagged as artificially created. Collectively, over 100 million pieces of content are uploaded to the app every day, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Members will be capable of decrease or raise the volume of artificial media they see by accessing the content preference feature in the application and choosing “AI-generated content”. Additional categories that can already be controlled under the filter cover politics, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require content makers to label lifelike artificially created content, and it forbids malicious deepfakes of public figures or emergencies. Any believable artificial content that is without a tag can be removed under its terms of service.
In addition, the service will now attach an “AI-made” label to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This step is intended to stop users from trying to bypass the tagging system.
Educational Initiatives
The company is also establishing a two million dollar AI literacy fund for specialists and institutions to develop informative material about ethical AI use. This program will support non-profit groups focused on teaching coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, during discussion over plans to cut jobs for a large number of content moderators in the UK. It is set to cut 439 jobs in its trust and safety division in its British office, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most harmful content prior to it gets reviewed by people. TikTok announced a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
